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People can find this app easily since it is on the top 60 list at Play Store. For those who do not yet use the app, it is a message app where the users can send videos and photos. It is then automatically deleted after a few seconds. It feels like it is just similar to other apps, but the difference is the videos and photos can be more fun by editing it with pencil squiggle or text. Those videos and photos are then called as Snap to be sent to friends in the contact list.

Back to the history, quite similar to Facebook, it is also founded by college students’ precisely three students of Stanford University. They are Evan Spiegel, Bobby Murphy, and Reggie Brown. Originally, the app was a course project named Piccabo and in July 2011, the app got its official debut under the name of Snapchat. It is available for Android precisely in 2012. In 2017, this app has been downloaded by 500 million people.

Seeing on the interface and features, it is simple actually. People will see common features. While the app is running, they will be offered first by camera along with the shutter on bottom center on the screen. It can be done with a tap to take pictures and record a video when it puts up, just as a common camera feature. There are also other features like adding friends, follow another user, discover, story, and Snapcash. By adding friend and added list, the users chatting each other in private too.

Discover is used to see more content like channels to read news video from popular media like MTV, CNN, Cosmopolitan, Daily Mail, etcetera. In addition, Story feature becomes the most popular one. It allows the user to broadcast personal video which it can be seen continually and share with others in 24 hours before it is deleted. As it can be seen Story-like from this app has adopted by other social apps like Whatsapp and Instagram.

Meanwhile, Snapcash is used to send money to another user. Those are only features, but why people are so addicted with this app? It can be concluded like this. First, people do not need to be a fake with perfect image and personality which can be set while using other apps. It uses real time access so when people post video or photo, it cannot be saved, edited, and delayed at first. It is just sent as the way it is like live report. Many people call this like honest and real posts.

Even if the person is a celebrity, he/she can be a different person compared to other post with different apps. Next reason, there is no special tricks or strategies to set an existence. It is really effortless for people to use this app. They do not need to make it perfect like spending thousands of dollars. Just do whatever you want since it will disappear in 24 hours. Due to it, it becomes quite difficult to see the trend through the app.

The last is because of its cute filter feature. Beside text, effect or filter can be attached directly on photo and video. That is why people are annoyed and want to share it more and more with a different pose and filter. So from appearance, features, and system, it is claimed to be the simplest social media and messaging app ever. With its simplicity, it is convenient to use by people of all ages. It is likely because there is no demand to be perfect before posting.

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